Pantone Color of the Year
Pantone’s 2013 color of the year? Emerald. Here’s a look at the psychology behind the color green:
Green is a cool color that symbolizes nature and the natural world.
Green also represents tranquility, good luck, health, and jealousy.
Researchers have also found that green can improve reading ability. Some students may find that laying a transparent sheet of green paper over reading material increases reading speed and comprehension.
Green has long been a symbol of fertility and was once the preferred color choice for wedding gowns in the 15th-century. Even today, green M & M’s (an American chocolate candy) are said to send a sexual message.
Green is often used in decorating for its calming effect. For example, guests waiting to appear on television programs often wait in a “green room” to relax.
Green is thought to relieve stress and help heal. Those who have a green work environment experience fewer stomachaches.